A Guide to Google Panda, Penguin and Hummingbird

Google enjoys a huge lead over its competitors in the race for search user traffic. Also, at the rate at which it is updating and redefining search, it might not be long before its competitors, Bing, Yahoo and the likes, will be completely ruled out of the race. And all this is not without a cause. The reason behind such success and popularity is that Google went to extreme lengths and took very futuristic steps in order to ensure that users can get a better search experience and only relevant websites are displayed at the top of search results.

Previously, many fraudulent techniques, now better known as black-hat SEO, were used in order to increase a website’s rankings. The techniques included mirror or duplicate sites, commercially bought back links, keyword stuffing, a lot of web spam and a lot more. All this and more led to a surge in spammy sites and keyword search returning completely useless or irrelevant results scraping google search results. The result – a wretched user experience that left users yearning for better results. Enter the Panda, Google’s first martial to combat web spam. It did a wonderful job and spam sites that were previously displayed on page 1 were now pushed back so much that users never ventured into those territories. It used a lot of artificial intelligence to achieve this feat. Websites were ranked on the basis of their content and usability, website design and the overall experience that it offers.

Google sent it’s second martial, the Penguin, to aid Panda. Penguin took care of the link building of the websites. Many websites complained of scrapers or copyright infringers to have achieved better rankings. Penguin took care of the fact that a website and its SEO needs to take care of all the points mentioned in the Google’s Webmaster Guidelines and the link building was only genuine, and not commercial or spammy. The result of the two algorithm combating spam affected search results a lot, and were very effective in fighting web spam, as they still are.

In this paper, I will give you a step by step outline on how I created one website that now generates around $900/month with very little maintenance. This is just from ONE site, it’s 100% legal, and can be scaled, meaning your profits can only increase. I won’t say it’s ‘easy’ but the idea is certainly simple, and anyone can do it. But first a little history about me…

I hated my 9 to 5 and desperately searched for a way out. I first followed the hype and began blogging for money. I had some mild success, but the irony was that blogging for a living is far more work than going to a traditional job, making this option for income unappealing to me.

I moved on to PPC/promoting Clickbank products. This was an OK source of income, but very dynamic, sometimes I made a lot, sometimes I lost a lot, and the stress was enormous. I always had to be on the look out for keywords, niches and so forth, and these sites died down within weeks, so I was always at the PC; Again, not a long-term solution.

With the money I collected from these endeavors, I decided to open up an eBay store (I sold shoes and sports apparel because I had good connections to get these for cheap). The initial investment was hefty, but the store was setup and all was well. Like most businesses, I invested a percentage of my profit every month into advertising.

I searched for directories, social media sites, and offline classifieds I can advertise my store on. My business was growing, but something struck me one day while submitting my site to a directory.